Why Is “The Minimum Viable Product” Not A Thing For Musicians?

December 10, 2017

I’ve been talking to a lot of different musicians lately and many of them said the exact same thing:

“Yeah, eventually I want to focus on making my own stuff too, but you know, I just never think it’s good enough….”.

I was like “Um yeah, I never think mine is good enough either. In fact, it probably isn’t in many ways, but I’ve started to share it anyway and trust that it will get better the more tracks I finish”.

Blank stares.

In the online producer community I’m part of (Finish More Music) we’re drilled in the mindset of allowing yourself to make a continuous stream of crappy-ass tracks, because that’s the only way you’re ever going to get to the good stuff.

But, in talking to musicians outside of that community I have noticed how NOT common that mindset still is. So many people are so freaking afraid that their music isn’t good enough that they never get past that phase of it actually not being good enough.

There is nothing more freeing than realizing that your music needs to be shit first. And that that’s OK, because it doesn’t mean that YOU are shit or that your POTENTIAL is shit.

I noticed that in talking to these musicians I almost — for a brief moment — got my old mindset back again of thinking it would indeed be better to hide in a cave for 10 more years and also quit my blog and vlog….’Cause what kind of loser do I think am I to be sharing all these crappy demos on the internet?

It’s always good to be triggered by people because it helps you realize what your core values are.

And I realized that for me being authentic, living my truth and sharing my imperfect art is always going to WIN over pretending to be someone or somewhere I’m not.

For me, being real will always be more important than being brilliant.

In fact, if “making it” as an artist would mean I have to put on a persona of perfection — I don’t want to make it.

In the business world, there is this term called “minimum viable product”: a development technique in which a new product or website is developed with sufficient features to satisfy early adopters.


In other words, the product gets made and shared with an audience WAY before it’s brilliant, mindblowing, groundbreaking, or earth-shatteringly epic.

And then, it simply grows from the imperfect, potential-having-mess that it is and gets better over time.

So for today, I am sharing with you my new “sufficient” demo.

Apart from sufficient for my current skill level, it is also poppy and groovy and feelgood and has some smooth warm summery vibes… if you’re into that kind of thing 😉

You can check it out here:

Anja Kicken

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Anja Kicken